Sony Computer Entertainment Australia
From the Australian Gaming Database
Sony Computer Entertainment Australia is responsible for the distribution of all PlayStation Family products in Australia.
SCE has invested $4 million in Australia's two main football codes, whose fans are part of the company's target audience. "We have never done sponsorships in a minor way. We like to be involved on a league level, on an event level, and the intention is to build on this relationship with the view that we will be launching two major new platforms over the next two years." 
- ↑ Canning, S. (2005, April 28). Sony's PSP game to push into fresh frontier. The Australian.