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PlayStation 2

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PlayStation 2
Type Console
Manufacturer Sony Computer Entertainment Inc.
Distributor Sony Computer Entertainment Australia
Released AU November 30, 2000
Launch RRP AU $749.95
Discontinued -
Generation Sixth Generation
Userbase 2.6 million
Predecessor PlayStation
Successor PlayStation 3

The PlayStation 2 is a video game console manufactured by Sony Computer Entertainment Inc. and distributed in Australia by Sony Computer Entertainment Australia. It launched on November 30, 2000 for $AU749.95. Over two million PlayStation 2 consoles have been sold in Australia to date.

Notes

  • 1 million mark hit October 23, 2003. The next version, called PSX, will become available in Australia in 2nd-half 2004 at the earliest, despite its planned launch in Japan by end-2003.[1]
  • PS2 online servers hosted locally. Sony plans to host PAL PS2 games in Australia to prevent lag problems, rather than their usual location in London, UK. [2]
  • May 29, 2003. Price cut to $329. Sony Computer Entertainment Australia will reduce the recommended retail price of its PlayStation2 console to $329.95 from tomorrow, a media release says. Michael Ephraim, vice-president of SCE Europe and managing director of SCE Aust/NZ, said the new price would replace alternative types of "value" promotions that had been in effect over the past three months. [3]
  • 395,000 sold prior to price drop to $399 on June 14. [4]
  • "just under 500,000" at September 2002. [5]
  • 550,000 around december 2002. [6]
  • $379 for Silver PS2, launched in November 2003.[7]
  • 700,000 at 2/2003. [8]
  • 2.6 million at 2011.
  • Price drop from $749.95 to $499 on September 28, 2001. NZ Price drop was $NZ850 to $699.[9]
  • "Clearly the new price will make PlayStation 2 much more accessible to the mass market," said Sony Computer Entertainment director of marketing Joanna White. "But it is not just about price -- in the run-up to Christmas we will see a wealth of outstanding games launched in support of PlayStation 2." The move is a sign of the escalating console war, as both Microsoft and Nintendo prepare to release their new product offerings. Sony has a head-start, but will nevertheless spend $7 million over the next four months in marketing initiatives."From November last year, PlayStation 2 has sold at about three times the rate of the original PlayStation over the same launch period," said SCE Australia managing director Michael Ephraim.[10]
  • Roughly 30,000 sold on launch weekend
  • Q4/Christmas 2006 sales - 122,639[11]
  • Launch to December 2006 - 1.96M. Sales up 4.6% for 2006 over 2005. 47% market share.[12]
  • Outsold GC 6:1[13]
  • Was expected to be $599 with 50 titles at launch[14]
  • SCEA was expected to spend $11 million establishing online store for PS2. 1.5M PSX sold at this point (end August 2000). Was expected October 5, 2000. RRP was expected to be $699. [15]
  • Pushed back from October 26 to November 30. Price increased to $750. Due to currency exchange rates. [16]
  • SCEA clashed with Brisbane importer Blade over early PS2 imports. Claimed (a) these products do not meet Australian safety requirements; (b) these consoles cannot be used for a 240v power supply without a converter; (c) these consoles may only be used with NTSC televisions; (d) these consoles may only be used with foreign language games; (e) these consoles are not supported by any warranty or end-user support from SCEA in Australia. [17]
  • NZ launch price $999 (up $100 from first estimate). $500K marketing launch. $200M spent on PlayStation products in NZ since launch as at Nov 2000.[18]
  • 1.7M PSX sold prior to PS2 launch. [19]
  • Expected sellout within 2 weeks. 95% share of NZ market. 350,000 sold in NZ. PSOne launched in NZ for $NZ199. [20]
  • 60,000 shipment by end of 2000. First shipments brought in by Russian Antonov aircraft. 200,000 units in the channel by march 31 2001. At Sony's annual Charity Ball last week the company auctioned Australia's very first console on sold.com.au, with retailing giant Myer Grace Bros nabbing the unit for $9000. Allocations were lower than orders by substantial margin. Low margins for hardware. SHortages due to worldwide memory shortages.[21].
  • Initially promised 100,000 units for launch window - SCE claims was never confirmed. 60,000 units shipped for launch, next shipment in January. N64 and PSX were $180 at this point, DC was $299.[22]
  • Initially planned to team up with "Tribe" website for PS2 portal called PSLive on au.playstation.com [23]
  • Still $750 at June 2001. 72,000 consoles sold. 280,000 PSOne sold. 2M original PSX. Sales of PS2 lagged in January and February.[24]
  • Smashed Xbox in first week head to head at retail, selling 6,255 to 3,065[25]
  • PS2 Online adaptor - $69.95 with Hardware Online, launched October 10, 2000.[26]
  • 1.3 million systems as at October 2004. Outsold Xbox in 203 out of 212 weeks. 45% share. 15 of the year's top 20. PS2 Slim recently announced for $249. [27]
  • 147,000 sold Q4/Christmas 2004. 20,000 in Oct, 45,000 in Nov, 82,000 in Dec.[28]
  • Price briefly went up? Quoted as $529 by Sunday Mail at time of GC launch. [29]
  • Due to $30 "Entertainment Pack" with Charlie's Angels, DVD remote, rental vouchers, What DVD Mag Sub, Heaps Cool Music 2 CD.[30]
  • Sold 160,015 between May and October 2002. 7462 for the week mario sunshine came out. [31]
  • 3 weeks to Dec 31, 2002, sold 84,477.[32]
  • 78,000 sold in first 7 months. 190,000 games.[33]
  • 300,000 sold by Xbox launch. 2.2M PSX/PSOne [34]
  • Mr Burnham said Sony sold 50,000 PS2 consoles in the first full month after launch, but that was partly because of the Christmas gift-buying season. PS2 was selling 4500-5500 a month in January and February 2001, so weekly sales of 3065 for Xbox were respectable. Mr Burnham said PS2 sales reached almost 9000 in the week ending March 10, well up on average sales of 2800 in January and February (on back of Entertainment Pack). [35]
  • Q2 2007 - 45,962 sold. LTD 2,052,193.
  • Q3 2007 sales: 66,228 Total install base: 2,118,646

AU Bundles

  • Gran Turismo 3
  • Metal Gear Solid 2
  • Gran Turismo 4
  • Prince of Persia: Sands of Time
  • Ratchet & Clank (Confirm)
  • Hot Pack (Slim + GT3 Platinum + Ratchet & Clank 3 Platinum + 8mb memory card + two controllers)

AU Colours

  • Pink (Slim)
  • Silver (Slim)
  • Satin Silver (Fat)
  • Ceramic White (Slim)

AU Packaging

  • Blue box (Fat)
  • Yellow box (Slim)
  • Blue and white box (Slim)

AU Exclusives

  • Buzz! Brain of Oz
  • SingStar Wiggles

AU Launch Titles

  • Aqua Aqua
  • Dynasty Warriors 2
  • ESPN International Track & Field
  • ESPN X-Games Snowboarding
  • Fantavision
  • FIFA 2001
  • Gradius III & IV
  • International Superstar Soccer 2000
  • Madden NFL 2001
  • NHL 2001
  • Orphen
  • RC Revenge Pro
  • Ready 2 Rumble: Round 2
  • Ridge Racer V
  • Silent Scope
  • Smuggler's Run
  • Super Bust-A-Move
  • Swing Away Golf
  • Tekken Tag Tournament
  • Theme Park World
  • Timesplitters
  • Wild Wild Racing
  • X-Squad

AU Peripherals

  • Buzz w/ Buzzers
  • Buzz Brain of Oz w/ Buzzers
  • Disney Think Fast w/ Buzzers
  • Ace Racers w/ Buzzers
  • Jungle Party w/ Buzzers
  • Buzz Pop Quiz w/ Buzzers
  • Buzz Hollywood Quiz w/ Buzzers
  • Buzz Big Quiz w/ Buzzers
  • Eye Toy w/ Play
  • Eye Toy w/ Kinetic
  • Eye Toy w/ Spy Toy
  • Eye Toy w/ Groove
  • Eye Toy w/ Anti Grav
  • Eye Toy w/ Hero
  • Eye Toy w/ Pom Pom Party
  • Eye Toy w/ Play Sports
  • Eye Toy w/ Play 2
  • PS2 USB Mouse
  • PS2 Multi-tap V1
  • PS2 Multi-tap V2
  • PS2 Vertical Stand
  • PS2 Horizontal Stand
  • PS2 DVD Remote
  • PS2 8MB Memory Card
  • PS2 8MB Memory Card 2 Pack
  • PS2 Buzz Buzzers (standalone)

References

  1. Sony sells over 1 mil PS2 consoles. (2003, October 23). Telecompaper.
  2. Sony to host PS2 online games locally in PAL. (2003, October 29). Telecompaper.
  3. Sony cuts PlayStation2 console cost. (2003, May 29). Sydney Morning Herald.
  4. Sony Australia slashes PS2 price. (2002, June 14). ZDNet.
  5. Pearce, J. (2002, September 27). Christmas console price cuts unlikely in Aust. ZDNet.
  6. Cochrane, N. (2002, December 3). Game creation no longer just kids' business. Sydney Morning Herald.
  7. Hill, J. (2003, November 27). From music to magic. Sydney Morning Herald.
  8. Clarke, S. (2003, February 15). Push your buttons. Sydney Morning Herald.
  9. PLAYSTATION 2 PRICE PLUMMETS. (2001, September 29). The Christchurch Press.
  10. Swan, G. (2001, September 28). Sony slashes PS2 price. PCWorld.
  11. Howard, J. (2007, January 21). Nintendo a winner. Herald Sun
  12. Robertson, S. (2007, March 16). Three can play at that game. B & T Weekly.
  13. Nintendo's moves pay off. (2007, August 7). The Newcastle Herald.
  14. Hellaby, D. (2000, May 16). PlayStation 2 on its way for Christmas. The Australian
  15. Hellaby, D. (2000, August 1). Sony opens online shop to sell its PlayStation 2. The Australian
  16. Hellaby, D. (2000, August 14). PlayStation 2 Later And Dearer. Canberra Times
  17. Douglas, J. (2000, November 6). Sony stoushes over unofficial PlayStation 2 imports. IDG Data.
  18. Dann, L. (2000, November 19). DEMAND AND PRICE HIGH FOR PLAYSTATION 2. Sunday Star-Times
  19. Playstation 2. (2000, November 22). Herald Sun.
  20. Long, D. (2000, November 24) PlayStation 2 - Sony ensures the hype continues. National Business Review
  21. Swan, G. (2000, November 27). The PlayStation 2 has landed! IDG Data
  22. Sony's Playstation 2 on sale in Aust tomorrow night. (2000, November 28). Australian Associated Press.
  23. Hellaby, D. (2000, December 5) PlayStation 2 fans join the Tribe. The Australian
  24. Big plans ahead for PlayStation 2. (2001, June 5). Cairns Post.
  25. Playstation 2 draws first blood over Xbox. (2002, April 3). Courier Mail.
  26. PLAYSTATION 2 will be live online from October 10. 20 online games by year's end. (2003, September 4). Courier Mail.
  27. Hill, J. (2004, October 28). The rise and rise of PlayStation 2. The Age.
  28. Jenkins, C. (2005, February 15). PlayStation 2 diet pays off. The Australian.
  29. NINTENDO S GameCube will be launched in... (2002, February 24). Sunday Mail
  30. Nintendo and Sony are fighting back. (2002, March 10). Sunday Mail.
  31. Fitzsimmons, C. (2002, October 15). Mario boosts Nintendo. The Australian.
  32. Fitzsimmons, C. (2003, January 14). GameCube lags. The Australian.
  33. Gardini, A. (2006, October 30). Xbox marks the spot for games boom. Townsville Bulletin.
  34. Hellaby, D. (2002, March 18). Xbox enters the fray Console war to sort out the major players. Townsville Bulletin.
  35. Fitzsimmons, C. (2002, April 2). PS2 sells twice as many as Xbox. The Australian.